Never Ordinary

bet365

We had the privilege of working with bet365 on their inaugrual global partnership of the UEFA Champions League; binging to life two Never Ordinary experiences for fans and hospitality guests alike.

First we created the Big Ticket Giveaway Game, a probability style game that challenged fans to show off their knowledge to win UCL match tickets and signed merchandise. We took the game on tour to cities across Europe, and made it possible to play on social channels too. The events saw us bring together football talent, hosts and influencers to deliver a memorable event for fans.

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And it didn’t end there.

At the Champions League Final, we supported the hosting of 150 guests by creating a space that really did bring the digital brand world to life. 6 hours of content that changed throughout the night on floor to ceiling screens gave guests a fully immersive experience. The event featured special guests and an exclusive appearance from Clarence Seedorf.

A truly Never Ordinary first season in the Champions League for bet365.

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