What Makes Us United?

Chivas Regal X Manchester United

For a club with the decorated history of Manchester United, who have won all there is to win, being united is more than just the trophies and victories. 

So we created a content campaign that asked this weighty question to players, fans, staff and legends. A series of films unlocked new stories, on and off the pitch, that gave a deeper, richer understanding of the club that few brands have been able to unlock.

The content was loved by millions of adoring United fans across the world and reinforced the Chivas Regal belief that blended is better, in football, life and scotch.